A catalogue of work by an advertising Creative Director formerly of Wieden+Kennedy.
"Migration" Super Bowl 2024
"Migration" Super Bowl 2024
Selling an expensive NFL television subscription at the end of the NFL football season has its inherent challenges. But when life gives you challenges you make flying NFL football players with it.
Client: YouTube (but very much Becca Wadlinger and Christian Haas and many more)
Partner: Heather Ryder
Director: Matthijs van Heijningen
VFX: Blacksmith
Fisher-Price Brand Relaunch "Let's Be Kids"
Fisher-Price Brand Relaunch "Let's Be Kids"
You only get a few opportunities in a professional lifetime to truly help relaunch and completely reposition a company as iconic as Fisher-Price. And after 10 months of working with the best partners and an incredible client we began telling Fisher-Price’s new story. A story inviting adults back into the incredible world of kids. A world where play is how kids and adults communicate with each other.
Partner: Heather Ryder
Creatives: Derek Szynal & Caitlin Alexander
Producer: Sarah Sweeny
Director: Ringan Ledwidge (RIP)
VFX: Blacksmith
A lot of work that gets lost in repositioning an entire brand like Fisher-Price. So I’ll try to not let it get lost below. Work that laid the foundation for an entire company. Hard work from Strategist Nathan Goldberg, Writer Andy Laugenour, Art Director Matthew Carroll, Designer Eric Reigert & Curtis Panchunka, and literally hundreds of others.
Snapchat Brand Story 2022
Snapchat Brand Story 2022
Snapchat is bonkers. All those unexpected lenses you put on your face or in your text messages or combine with your best friends photo is all just bonkers. But it turns out bonkers is actually engineered to bring you closer to your friends in the healthiest way on the internet. So we told some short stories about that bonkers. Some people got scared.
Partners: Heather Ryder and Eric Baldwin
Director: Andreas Nilsson
VFX: Bacon X
KFC Space Sandwich
KFC Space Sandwich
Sometimes you have to put a spicy, crispy chicken sandwich into space. And to get there you need a spicy, crispy chicken sandwich, a Rob Lowe Colonel, and a high tech KFC bucket satellite fit for space travel.
Partner: Heather Ryder
Creative Directors: Eric Baldwin & Jason Kreher
Director: Andreas Nilsson
Production Company: Media Monks
Photographer: Art Streiber
No but for real, we actually attempted to put KFC’s Zinger chicken sandwich into space with the help a space start-up company called World View.
NFL Sunday Ticket Campaign 2024
NFL Sunday Ticket Campaign 2024
When you have NFL Sunday Ticket on YouTube TV you have every single game all day all in one place. So we took that very literally.
Client: YouTube (and very much Becca Wadlinger and Christian Haas)
Partner: Heather Ryder
Director: Matthijs van Heijningen
VFX: The Mill (RIP)
Fisher-Price "See Toys Everywhere"
Fisher-Price "See Toys Everywhere"
Toys are all around you. You just need a little advice from childhood and a toy brand like
Fisher-Price to remember how to see them especially during a once a century pandemic.
Creatives: Michael Brandes & Ragen Fykes
Designers: Shannon Dunlop, Greg Radich, Neil Hilken, Adam Sirkin, & Dejana Peric
Producer: Marcy Smith & Patrick Cahalan
VRBO "A Place for Together"
VRBO "A Place for Together"
Being with family is the best and worst of times. And with all those emotions we wanted to share, with Vrbo, that together is right where you belong with a tv spot and a big ol’ OOH campaign.
Partner: Becca Wadlinger
Broadcast Creatives: Elora Clement & Kamey Murphy
OOH Creatives: Becky Brinkerhoff & Eric Reigert
Broadcast Producer: Nick Sage
Director: Sara Dunlop
Photographer: Micaiah Carter
Sony "From Script to Screen"
Sony "From Script to Screen"
Sony is a giant company that people often forget about. So we reminded them in-between their favorite television shows.
Partner: Derek Szynal
Creative Directors: Stuart Brown & Chris Groom
Producer: Jessica Staples
Director: Daniel Wolfe
"How to Change Cars Forever" Dodge
"How to Change Cars Forever" Dodge
I'm told when you concept, design, build, and sell a car in only 18 months you’ve changed the way a car is made. So that's what we told people.
Partners: Justine Armour & Jared Elms
Creative Directors: Aaron Allen, Joe Staples & Michael Tabtabai
Producers: Corey Bartha & Jeff Selis
Editor: Kyle Valenta
Director: Christopher Riggert
Designers: Steven Denekas & Jason Murray
Weightwatchers "Help with the hard part"
Weightwatchers "Help with the hard part"
Weight loss is hard. Like, super hard. Because weight loss isn’t a problem with our body as much as it’s a problem with our brain. We told people about this a lot of different ways. Here's one.
Partner: Derek Szynal
Creative Directors: Michael Tabtabai & Jason Kreher
Director: John Hillcoat
